General Manager: VIP-Booking.com (Denmark)
Peter’s career in the music industry spans over 30 years during which time he has worked as a musician, singer, songwriter, music teacher, booking agent, manager and promoter. In the year 2000 he joined VIP-Booking.com – The No. 1 provider of information and tools for the European Live Music Industry – where he still works today as General Manager , servicing major festivals, booking agents, promoters and management companies such as Live Nation, Roskilde Festival, Sweden Rock Festival, Montreux Jazz Festival and Elton John’s management company Rocket Music Entertainment.
Alongside the work he does for VIP-Booking.com, Peter has an unrelenting passion for new music which is portrayed in his involvement in arranging 14 showcase events per year and an annual 2 day open air event promoting new talent in Sweden where he resides today. He has also arranged and coordinated several showcase events at major International Music Industry Conventions in cooperation with the Swedish Music Export Office and has been a jury member at Sweden’s biggest new talent competition since 2011. He is also a guest lecturer at Malmö University since the year 2012 for students pursuing a career in Event Management and Concert Production.